French designer Yohan Serfaty was born in Casablanca in 1966. He studied political science but fueled his passion for creativity by spending his summer holidays as an intern at various French couture houses.

Serfaty launched his label for women in A/W 2007-08 called Yohan Serfaty. Through his work, Serfaty tries to dissect the values given to clothes in this society of perpetual movement. Through continuous research he aims to reach the essential codes and become freed of any social representation, restrictions and to push the boundaries of how the body approaches the garment and vice versa.