Keita Ogawa has always been fascinated with leather and he had dreamt to have an active role in this charming world since he was a kid.

In 1998 he started working for United Arrows co. ltd, then he became a sale agent for Chrome Hearts and then, from 2001 onwards, he got advanced as Tokyo sales manager. In 2004 he met Isamu Katayama Backlash, a leather artisan, who taught him leather working techniques.

When Backlash started exporting oversea, they began collaborating with oversea tanners and eventually developing high quality leather clothing. Keita Ogawa started on his own path and becoming independent from Blacklash in 2009 creating “Incarnation” – men’s leather apparel. Afterwards he moved to Florence and started working with the tanner Guidi 1896 SRL.