RUI was founded by designer Rui Zhou. RUI is a brand that explores the duality of all things, the relations between matters and beings, always in a more philosophical way. Rui always finds beauty in the imperfection, the unfinished, broken, or even unloved, and we are on a constant study of the space between perfection and imperfection.

The softness and careful fragility of Rui’s compositions are met with powerful severity, revealing strength in their delicacy.

Since its launch in 2019, the brand has shown thrice at NYFW and gained significant attention from the industry and on social media. The brand now has studios based in both New York and Shanghai, shipping to customers worldwide.