FOUNDED IN 2017, SHANGHAI-BASED OUDE WAAG IS QUICKLY EARNING A REPUTATION AS A RISING FORCE IN CHINESE LUXURY. FOUNDED BY DESIGNER JINGWEI YIN DESCRIBES THE BRAND AS "LIKE KEEPING A DIARY" - AN EVOLVING RECORD OF HUMAN EXPERIENCE, PUNCTUATED BY SMALL, ABSTRACT MOMENTS OF EMOTION AND INTIMACY.

OUDE WAAG AESTHETIC IS CHARACTERIZED BY ITS INTELLECTUAL AND EMPATHETIC APPROACH TO THE RELATIONSHIP BETWEEN MIND, CLOTHING AND BODY. YIN'S PRIVATE ATTRACTION TO QUIET AND OVERLOOKED SOURCES OF BEAUTY IS ELEVATED BY HIS FLUID DRAPING, TEXTILE INNOVATION, AND RAZOR-SHARP EYE FOR DETAILS.