Forme d'Expression designer Koeun Park was born in Seoul and studied Haute Couture workmanship at the Ecole de la Chambre Syndicale de la mode Parisienne, in Paris, before becoming a Master at Instituto Marangoni in Milan in 1998. She began the label in Italy in 2005. The meticulous approach to construction, followed by many layers of post work exemplify the brand's philosophy of having the clothing be real, and familiar even before the wearer slips the garment on. Quietly elegant and real, the label aims to create different forms of human expression through fashion.